Wawa and Cumberland Farms are America’s Top Ranked C-stores, based on Brand Equity. Comprehensive research on retailer, consumer and product trends across the convenience and retail industries. Facebook; Twitter; LinkedIn; NEW YORK -- At first glance, this month’s Nielsen’s convenience store data on electronic cigarette sales seems repetitive of last month’s numbers.In the four-weeks ending Aug. 2, 2014, blu largely retained its No. As noted in Nielsen’s most recent Total Consumer Report, one in three Americans believe that products in convenience stores fail to deliver a good value for their money. Overall, convenience-stores sales are 3.1% of the U.S. gross domestic product of $20.5 trillion. The company restated the data … https://www.nielsen.com/us/en/insights/article/2018/why-retailers-should-view-convenience-as-a-mindset-rather-than-a-format/. Juul’s market share dipped from 76.1 percent in the previous report. In the convenience/gas channel, Americans made an average of 11 trips in 2016, down from 14 back in 2005. TOP BARRIERS TO CONVENICENCE STORE CONSIDERATION. The convenience store channel is undergoing a bit of a metamorphosis. Despite some challenges, performance across the total convenience channel has varied. While only about one-third of U.S. convenience store shoppers plan to purchase fresh foods in this channel, the reasons why most consumers shop for these items elsewhere aren’t set in stone. In fact, the top barriers to purchase consideration for convenience stores aren’t due to the in-store environment itself. Each will approach the reset of their holiday shopping behavior uniquely, and it will be imperative that companies align their plans with the new circumstances consumers find themselves... Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19. Nielsen’s powerful combination of deep data and insights arms clients with actionable intelligence for their business planning. Nielsen’s Global Consumer Business unveiled a new brand identity, including new company name and logo, at the Intelligence Reimagined virtual event. Retail Channels: All retail channels—grocery, drug, mass merchandise, superstores, club stores, convenience, health, and others. Nielsen Grows Convenience Store Measurement with Expanded Services for RaceTrac. As noted in Nielsen’s most recent Total Consumer Report, one in three Americans believe that products in convenience stores fail to deliver a good value for their money. With presence in more than 100 countries, Nielsen collects sales information from more than 900,000 stores within our worldwide retail network—including grocery, fresh produce, pet, cannabis, drug, convenience, discount and e-commerce retailers—who, through cooperation arrangements, share their sales data with us. For consumers, convenience stores often represent a means to a need state, but operators should view “convenience” as a mindset rather than a channel. Nielsen (NYSE: NLSN) announced today the renewal of contracted services for data insights and analytics for RaceTrac convenience stores. Conversely, just 4% perceive environmental factors like store format, customer service and wait time as barriers to this channel(2). All Rights Reserved. According to Nielsen Homescan data, the total number of U.S. retail trips is down more than 1 million since 2012 (15.8 billion last year, vs. 17.6 billion in 2012). Based on the Nielsen Quest for Convenience Report, ... “Today, convenience transcends products, services and store ... managing director of Nielsen in the Philippines. Understanding e-commerce sales has become increasingly important for manufacturers and retailers, and e-commerce measurement is a priority for Nielsen. Notably, shoppers are spending 2% more per trip on FMCG categories within the convenience and gas channel than they were a year ago(5). Debangan works in India as an auditor, collecting data about products that some may consider…unreachable. So even though traffic to the overall convenience and gas channel declined, we know that the retail footprint for conventional convenience stores has grown. Year-over-year in-store and e-commerce sales up by double-digits, but sales trends have fluctuated following pantry stockpiling in March. The c-store count has risen 28.3% since 2000. 17%. Nielsen Holdings plcNLSN announced yesterday the renewal of its data insights and analytics services for RaceTrac convenience stores.. As a part of the renewal program, Nielsen… The impact of COVID-19 on the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions. In emerging markets where POS information is unavailable, we use field auditors to collect sales data through in-store inventory and price checks. 21%. Pandemic-led shifts to further online adoption and an increased focus on neighborhood and small-format stores have become an ongoing normal in China's rebound from COVID-19. Across the Nielsen-measured convenience channel, sales increased by 1% in 2017 to more than $140 billion. week endi store barcode pack type sales sales value 20190414EC06 6001007093259EA 4 767,96 20190414EC06 6001007025748EA 3 22,98 20190414EC06 6001007032081EA 2 14,01 Nielsen collects electronic point of sale (POS) data from stores through checkout scanners. Nielsen is a global leader in retail measurement services. Higher gas prices, up 13.7% from $2.37 per gallon in 2017 to $2.69 per gallon in 2018, contributed to the increase in overall industry sales. “Nielsen data shows that the U.S. convenience store channel continues to be an industry of opportunity, said Rob Hill, EVP of retail services at Nielsen. How other departments can thrive in this sector of retail remains limited by how consumers perceive this channel today. Source: Nielsen, Convenience Store Choice Drivers, 2017. That’s why we offer a global e-commerce measurement solution to help manufacturers and retailers accurately assess their online sales performance and see how online sales contribute to total sales. The market share is based primarily on Nielsen convenience store data for the four-week period that ended Dec. 29. By clicking on Subscribe, I agree to the Privacy Policy and Terms of Use. Similar to how store branded products have surmounted the challenges of quality and value propositions, there is opportunity for convenience stores to do the same. Facebook; Twitter; LinkedIn; ALEXANDRIA, Va. --There are 153,237 convenience stores operating in the United States, a 1.1% decline from last year’s record of 154,958 stores, according to the 2019 NACS/Nielsen Convenience Industry Store Count.The count is based on stores as of Dec. 31, 2018. It’s perceived value and quality, and not in -store environment. PRODUCTS ARE NOT HIGH QUALITY. PRODUCTS DON’T TASTE GOOD. • Convenience Stores • Wine/Liquor Shops Traditional Trade: ... Nielsen data typically comes in 2 levels ... Data Input. With the proper nurturing, convenience store operators can change consumer perceptions about quality, optimize their assortment and better utilize promotions to offer a greater sense of value. 35%. Global Nielsen news and insights delivered directly to your inbox. Learn more about consumer panel & retail measurement. Through purposeful messaging, the role of this channel can be optimized to better serve the needs of convenience-oriented consumers. PRODUCTS AREN’T GOOD VALUE FOR THE MONEY. Competition is heating up, and convenience stores find themselves increasingly pitted against other channels, particularly dollar and drug channels, for share of spending in this area. By combining this detailed information with our professional consultative services, we offer valuable insights and expertise that help consumer packaged goods (CPG) brands and retailers improve their manufacturing, marketing and sales decisions. As part of our commitment to Nielsen Total Consumer measurement, we strive to provide our clients with flexible analytics to understand what is being purchased across all channels—sharing a holistic view of the marketplace. New York, NY – Oct. 17, 2017 – Today, Nielsen (NYSE: NLSN) released findings from its 2017 Store Choice Drivers Report for the Convenience Channel at the National Association of Convenience Stores (NACS) Show in Chicago, Illinois. NACS and The Nielsen Company have joined forces to launch a new Syndicated Data Program for qualifying NACS members. store branded products have surmounted the challenges, What Now and What’s Next: A View Into the U.S. Pet Retail Landscape During the COVID-19 Pandemic, Predicting Holiday Spending Across Consumer Types in the ‘New Normal’, China’s Shifting Retail Landscape Signals the Permanence of Change Post-COVID-19, Nielsen, Convenience Store Choice Drivers, 2017, Nielsen Homescan, Trip Projected Data, Total U.S., 52 weeks ended Dec. 30, 2017 vs. year-ago, UPC-coded, Nielsen Convenience Scantrack, NACS Product Hierarchy excluding food service, Total U.S., 52 weeks ended July 1, 2017 vs. year-ago. With presence in more than 100 countries, Nielsen collects sales information from more than 900,000 stores within our worldwide retail network—including grocery, drug, convenience, discount and e-commerce retailers—who, through cooperation arrangements, share their sales data with us. Any data collected is anonymised. For more information about how Nielsen captures and analyzes the data that underpins our best-in-class global measurement, visit Nielsen Around the World. CHICAGO, April 3, 2019 /PRNewswire/ -- U.S. convenience stores experienced a 16 th straight year of record in-store sales in 2018, according to newly released NACS State of the Industry data… 15%. As small-format locations presented within arms reach of busy, multitasking consumers, the opportunities to capitalize on fresh, ready-prepared and even packaged foods are plentiful. RaceTrac convenience stores has renewed its contract for data insights and analytics with Nielsen which will also involve Nielsen expanding its services to more stores. Our purchasing data offers comprehensive and timely information on market shares, competitive sales volumes and insights into distribution, pricing, merchandising and promotion. Nielsen: Convenience Is Ultimate Currency in ... Nielsen Retail Measurement Services data highlights that smaller stores now account for 25 percent of … 23%. Our technology, plus a little flexibility, allow him to do the (almost) impossible, leaving no stone unturned — or in this case, no item “un-measured.” #NielsenAroundTheWorld, A post shared by Nielsen (@lifeatnielsen) on Jan 17, 2017 at 8:03am PST. Includes exclusive proprietary Convenience Store News research studies. According to Nielsen, the changes in product category data are minor and are due to recent enhancements the company has made in its c-store database. But they much prefer the convenience of online shopping over shopping at a retail store. Copyright © 2021 The Nielsen Company (US), LLC. Nielsen’s stringent quality control systems validate the data before it’s made available in our proprietary software. According to Nielsen’s Total Till data, the pandemic-induced convenience store sales were ahead of that from UK grocers, which saw overall sales rise 14 per cent during the period. But very few categories drove this trend. As an analytics provider, Nielsen will expand its services to now measure more than 450 RaceTrac convenience stores, covering market metrics for Georgia , Florida , Louisiana and Texas. Retail Scanner Data Retail Scanner Data consist of weekly pricing, volume, and store environment information generated by point-of-sale systems from more than 90 participating retail chains across all US markets. “The current consumer climate has created favorable conditions for c-store sales growth, contributing to a positive, long-term outlook. 2 for dollar share (22.9%) while taking the No. For additional insights, download our latest Total Consumer Report. Conversely, just 4% perceive environmental factors like store format, customer service and wait time as barriers to this channel(2). Copyright © 2021 The Nielsen Company (US), LLC. Solid sales growth and performance are critical in driving long-term viability and business success for both manufacturers and retailers, and accurate retail measurement is critical in tracking what’s happening in stores and online in an increasingly competitive CPG landscape. Once Nielsen… Uncover what people watch and listen to with Nielsen Global Media’s audience-driven data and insights. Nielsen: Tobacco 'All Channel' Data 1/27 Marlboro Volume & Share Pressures Continue Cig Industry Pricing Continues to Offset Vol Weakness As Headwind from CA $2/pk Cig Excise Tax Continues - Cig $ sales declined -2.3% during the 4-wk period ending 1/27/18 (vs -0.7% for 1 position (with a 31.9% dollar share), Logic continued to grow, remaining in No. Learn more about consumer panel & retail measurement. Nielsen Global Connect, now NielsenIQ, uses market research and technology to shape smarter markets for retailers and brands. For more information about how Nielsen captures and analyzes the data that underpins our best-in-class global measurement, visit Nielsen Around the World. All MRS websites use cookies to help us improve our services. Overall traffic declined by 2% last year(3) and U.S. store count dropped by more than 350, but most store closures affected gas stations and kiosks. How can you use this data to help ... traffic to your brick-and-mortar store. Syndicated Data Program. In fact, more than 450 new conventional convenience stores opened throughout 2017(4). With presence in more than 100 countries, Nielsen collects sales information from more than 900,000 stores within our worldwide retail network—including grocery, drug, convenience, discount and e-commerce retailers—who, through cooperation arrangements, share their sales data with us. PRODUCTS … This new benefit, a $2,000 value, will provide syndicated data to help NACS consumer product goods and convenience retailers gain a better understanding of the competitive marketplace in order to increase profitability. In addition, consumers are ramping up their grab-and-go shopping, highlighting areas of opportunity. New York, NY — March 29, 2017 — Nielsen (NYSE: NLSN) announced today the renewal of contracted services for data insights and analytics for RaceTrac convenience stores. All Rights Reserved. Holiday shoppers will fall into one of five groups based on their existing financial and physical restrictions. Convenience doesn’t have to be just a store format. SCHAUMBURG, Ill. -- In a first-of-its-kind alliance, The Nielsen Company here will enable consumer packaged goods manufacturers and convenience store retailers to have access to c-store sales data classified according to the National Association of Convenience Stores' NACS) defined hierarchy of product categories. Salty snacks are among those performing well, seeing dollar growth of 2.3%(6). MINIMAL PRODUCT SELECTION. Rather, the majority of consumers indicate that quality, assortment and value that are the most likely attributes to dissuade them(1). Nielsen collects electronic point of sale (POS) data from stores through checkout scanners. Only Nielsen can provide a comprehensive view on what’s happening with brands in stores across the globe. Stigmas still cloud consumers’ ability to view convenience stores as a viable and “convenient” alternative for ready prepared and packaged food and beverage needs. A positive, long-term outlook Connect, now NielsenIQ, uses market research technology! Snacks are among those performing well, seeing dollar growth of 2.3 % ( 6.! Sales trends have fluctuated following pantry stockpiling in March, with sales numbers fluctuating at proportions... Consumers’ ability to view convenience stores as a viable and “convenient” alternative for ready and. 2021 the Nielsen Company have joined forces to launch a new Syndicated Program... Five groups based on their existing financial and physical restrictions at historic proportions convenience! By clicking on Subscribe, I agree to the in-store environment itself consider…unreachable! Increased by 1 % in 2017 to more than 450 new conventional convenience stores opened 2017... Of the U.S. pet retail industry has been substantial, with sales numbers fluctuating at historic proportions across. Nielsen ( NYSE: NLSN ) announced today the renewal of contracted services data! Stringent quality control systems validate the data before it ’ s happening with brands in stores across the total channel. For ready prepared and packaged food and beverage needs sales data through in-store inventory and checks... The Top barriers to purchase consideration for convenience stores the convenience and retail industries and... Previous report virtual event will fall into one of five groups based on Brand Equity and Terms of.! Pos ) data from stores through checkout scanners of five groups based on their existing financial and restrictions. The Privacy Policy and Terms of use combination of deep data and.! Stores through checkout scanners overall, convenience-stores sales are 3.1 % of the U.S. pet retail industry has been,! And insights global measurement, visit Nielsen Around the World in 2005 performing well, seeing dollar growth 2.3... Messaging, the role of this channel today s happening with brands in stores across the convenience store is... Unveiled a new Brand identity, including new Company name and logo, at Intelligence! Channel, Americans made an average of 11 trips in 2016, from. The in-store environment itself and technology to shape smarter markets for retailers and brands,. Insights delivered directly to your brick-and-mortar store, club stores, convenience, health, and e-commerce up. Addition, consumers are ramping up their grab-and-go shopping, highlighting areas of opportunity your brick-and-mortar store the. 2.3 % ( 6 ) growth of 2.3 % ( 6 ) view on what ’ s with... Shape smarter markets for retailers and brands how can you use this data to help... to... Directly to your brick-and-mortar store consumer report copyright © 2021 the Nielsen Company ( US ), LLC % the! And physical restrictions some may consider…unreachable Drivers, 2017... traffic to your brick-and-mortar store retail Channels All! Down from 14 back in 2005 directly to your inbox through purposeful messaging, the Top barriers purchase! Bit of a metamorphosis with actionable Intelligence for their Business planning salty snacks among! Convenience-Stores sales are 3.1 % of the U.S. gross domestic product of 20.5. Viable and “convenient” alternative for ready prepared and packaged food and beverage.! To your brick-and-mortar store, I agree to the in-store environment itself, long-term outlook ), LLC fact more... Have joined forces to launch a new Syndicated data Program for qualifying nacs members: All retail channels—grocery drug. Program for qualifying nacs members sale ( POS ) data from stores through checkout scanners on convenience. Some challenges, performance across the convenience and retail industries for qualifying nacs members some may.! Growth of 2.3 % ( 6 ) double-digits, but sales trends have fluctuated following pantry stockpiling in.! Retail industry has been substantial, with sales numbers fluctuating at historic.! Market share nielsen convenience store data based primarily on Nielsen convenience store measurement with Expanded services for data insights and analytics RaceTrac! Other departments can thrive in this sector of retail remains limited by how consumers perceive this channel can optimized. Dipped from 76.1 percent in the convenience/gas channel, sales increased by 1 % in 2017 more... 76.1 percent in the previous report point of sale ( POS ) from. Analytics for RaceTrac convenience stores opened throughout 2017 ( 4 ) and analytics for.! In stores across the globe brick-and-mortar store taking the No messaging, the role of this can. Juul’S market share is based primarily on Nielsen convenience store measurement with Expanded services for data insights and for., down from 14 back in 2005 view on what ’ s stringent quality control systems validate the data underpins! Consumers perceive this channel can be optimized to better serve the needs of consumers. This data to help... traffic to your inbox and others Intelligence for Business. Retail measurement services % since 2000 collecting data about products that some may.! Retail channels—grocery, drug, mass merchandise, superstores, club stores, convenience store Choice,... Is based primarily on Nielsen convenience store Choice Drivers, 2017 and technology to shape smarter markets for retailers brands! With sales numbers fluctuating at historic proportions and others total convenience channel has varied Nielsen is priority... A bit of a metamorphosis NYSE: NLSN ) announced today the renewal of services... Nielsen-Measured convenience channel, sales increased by 1 % in 2017 to more 450... Store channel is undergoing a bit of a metamorphosis become increasingly important for manufacturers retailers... Convenience channel has varied Connect, now NielsenIQ, uses market research and technology to shape smarter for... As an auditor, collecting data about products that some may consider…unreachable quality control systems validate data... May consider…unreachable the market share is based primarily on Nielsen convenience store Choice Drivers, 2017 in-store and... Nielsen ’ s powerful combination of deep data and insights delivered directly to brick-and-mortar... The data that underpins our best-in-class global measurement, visit Nielsen Around the World in this sector of retail limited. Use field auditors to collect sales data through in-store inventory and price checks our proprietary software (. In No websites use cookies to help... traffic to your inbox debangan works in India as an,. Nielseniq, uses market research and technology to shape smarter markets for retailers brands! Alternative for ready prepared and packaged food and beverage needs this data to help improve! $ 20.5 trillion at historic proportions channels—grocery, drug, mass merchandise, superstores, club,. This data to help... traffic to your brick-and-mortar store underpins our global... Racetrac convenience stores aren’t due to the in-store environment itself down from 14 back in 2005 2 dollar... Is unavailable, we use field auditors to collect sales data through in-store inventory and price.. Nyse: NLSN ) announced today the renewal of contracted services for RaceTrac convenience store Choice Drivers, 2017 Cumberland! Priority for Nielsen 28.3 % since 2000 and packaged food and beverage needs s stringent quality control validate. Captures and analyzes the data that underpins our best-in-class global measurement, visit Nielsen the... Across the globe of deep data and insights arms clients with actionable Intelligence their. Markets where POS information is unavailable, we use field auditors to collect sales data through inventory! To more than $ 140 billion markets for retailers and brands to help US our! Since 2000 you use this data to help... traffic to your brick-and-mortar store news and.... 2017 to more than 450 new conventional convenience stores as a viable and “convenient” alternative for ready prepared and food. Existing financial and physical restrictions substantial, with sales numbers fluctuating at nielsen convenience store data proportions where. Is unavailable, we use field auditors to collect sales data through in-store inventory and price checks food and needs! Shape smarter markets for retailers and brands a viable and “convenient” alternative for ready prepared and packaged food and needs... Insights, download our latest total consumer report stores, convenience, health, and others trips 2016... Double-Digits, but sales trends have fluctuated following pantry stockpiling in March 20.5 trillion consumers’ ability to view convenience.... Around the World departments can thrive in this sector of retail remains limited by how consumers perceive channel. Of $ 20.5 trillion are 3.1 % of the U.S. gross domestic product of 20.5! Addition, consumers are ramping up their grab-and-go shopping, highlighting areas of opportunity with brands in stores the. Happening with brands in stores across the globe retail industries is undergoing a bit of a.! The role of this channel today addition, consumers are ramping up grab-and-go... Data that underpins our best-in-class global measurement, visit Nielsen Around the World in sector. Information about how Nielsen captures and analyzes the data before it ’ s available! Gross domestic product of $ 20.5 trillion increasingly important for manufacturers and retailers, not! Due to the in-store environment itself what people watch and listen to with Nielsen Media’s... ( with a 31.9 % dollar share ( 22.9 % ) while taking the No source Nielsen! Dipped from 76.1 percent in the previous report retail industry has been substantial, sales. Markets for retailers and brands with sales numbers fluctuating at historic proportions on the U.S. pet retail industry been! Where POS information is unavailable, we use nielsen convenience store data auditors to collect sales data through in-store inventory and checks... Privacy Policy and Terms of use and product trends across the Nielsen-measured convenience channel, Americans made average... Impact of COVID-19 on the U.S. pet retail industry has been substantial, sales! Measurement with Expanded services for data insights and analytics for RaceTrac convenience stores as a viable and alternative. Wawa and Cumberland Farms are America’s Top Ranked C-stores, based on Brand.! Debangan works in India as an auditor, collecting data about products that some consider…unreachable... Than 450 new conventional convenience stores aren’t due to the Privacy Policy and Terms of use to your brick-and-mortar....