We do NOT make any money and will refer you only professionals with whom we work and who offer high-quality services. If your special event runs late, the a-la-carte rates apply. Also, some professional photographers charge more if you get married on a vanity date (07.07.2017) or on a long weekend. We do not support such misleading pricing strategies! Li Wedding Photography is a boutique wedding photography studio that has over 12 years of experience creating elegant, stylish, artistic, photojournalistic images. Conclusion: offer Best, Better, Good or Platinum, Gold, Silver packages to maximise revenue. Yes, on average, our acquisition cost is 10% of our wedding price, and we offer a 10% referral fee if the couple you refer us ends up hiring us. We don't aim to exceed your expectations. Still, if you require special pricing, do not hesitate to contact us. We associate short vowels with low pricing and long vowels with…you guessed, long prices. Sadly, many of those shots were taken during workshops or model photo shoots, so they have no real experience. Our large prints use a variety of paper such as Luster, Glossy, Metallic and Matte. Many couples have never been in front of a camera or part of a professional shoot. Many couples photographers asked us why we make our price list public. The cost of living in Toronto increases every year. (416) 396-4002. When our brides pay for a service, they tend to use the service so that they don’t waste money. You will not find our studio in the ritzy Toronto downtown neighborhood where rents run north of $10,000 per month. If your marriage takes place in the Greater Toronto Area, the rates above apply. Our clients have invited us to their hometowns, the university where they met, parks, hockey stadiums, favorite restaurants, museums and their homes. Our typical couple looks for value in our packages. In this scenario, clients have presented only two packages, Gold and Silver. As our couples scrutinize us before paying the retainer fee, we also interview our customers to make sure we are a good fit. Our mission is to provide high-quality photography at unbeatable rates. Some of our colleagues only offer custom quotes to each client upon written inquiries. Often, new photographers in the GTA charge ridiculously low rates for their services. Style: Nature-inspired garden in an urban jungle. We want to blow them out of the water! ⊗ Minimum of 100 pictures. Here is a list of Toronto Wedding Photoshoot Locations & Permits in and Toronto and the GTA for your wedding and engagement photos. The average cost for an engagement photographer ranges from under $200 to $275 or more nationally. Let's discuss and find a date that works for everybody. Your additional cost for the digital negative files is $1,000. While we know photo booths are fun and guests love them, we are not currently offering the service. Finally, we don't employ salespeople who earn a commission by upselling the most expensive products regardless of your needs. The most obvious way to contain our costs is to avoid high rent and labour costs. Table 10: Pricing positioning influences purchasing decisions. We attempt to avoid round prices as they seem fake. Can they show you full albums so you can assess the quality of their work? That in turn, allows us to have an efficient post-processing workflow resulting in low costs. INFO ABOUT OUR ENGAGEMENT PHOTOGRAPHY PACKAGES & PRICE, TORONTO ENGAGEMENT PHOTOGRAPHY PRICES & PACKAGES, People Ask – Toronto Wedding Photographer Answers, Updated 2018 Average Cost of Wedding Photography in Toronto, How to Find a Great Wedding Photographer in Toronto, Top Tips for Preparing for Engagement Photoshoot. Another technique is to present the charges in instalments instead of the whole amount. If you want to meet in the GTA, we do not charge such fees. In such cases, we will need to work on a custom package. However, our packages are significantly lower than those of the above-mentioned studios and we do not offer a "bucket list discount.". As such, in this digital age, I always emphasize the importance of a printed photo album. The revenue generated in this situation was $443,000. Price fences are tools used by our competitors to make price comparisons difficult for the couple and to increase the perceived fairness. Even more, we are active members of professional associations and that allows us to achieve a few goals. The phenomenon is called cognitive dissonance, or "something is fishy". However, I rarely discount my packages. Why? Our Gold Package is cheaper than that of most studios in the GTA. We accept cheques, cash and e-transfer at the time. The fine art photographs are printed on premium archival paper using a 16bit process. First, that membership provides us access to world-class education at a low cost. Every wedding is unique, and on average, we deliver about 50 photos per hour of shooting (that excludes breaks, travel time, etc.). ... portraits and couples photography. We always ask for feedback from each bride and groom regarding our offer. If all nuptials were the same, then our craft would be a science and not an art. We are a tight knit team of award winning wedding photographers and artists with over a decade of wedding industry experience. To avoid such situations, we just do not offer engagement sessions in our packages. We partner with industry leaders who offer volume discounts. As a fan of pricing research and price testing, I experimented. Smaller amounts are easier to be accepted than large numbers. As such, we do not offer discounts for winter or weekdays events. Our Platinum package includes two consultations versus none in the others. Preserve your once-in-a-lifetime moments with our engagement photos or grow your business with our premium real estate photography and more. However, consistent with our ethical rates policy, we attempt to keep our rates unchanged over time. $3,000 or $3,125? For example, instead of offering a $3,000 package you will see 12 instalments of only $250. We will not charge a price lower than our costs as there are a few issues with this approach: first, a meagre rate does not allow a photographer to stay in business for a long time. We can learn about  your individual personalities and your quirks. By shooting in manual mode, we ensure a consistent exposure of all the pictures we take and thus, reduce unnecessary time spent correcting inconsistent exposures. About half of the clients picked the more expensive one. Consider the packages below: The only difference between Package A and Package B is the way prices are presented. Otherwise, the clients will start bargaining if they don’t value the service/product included. We are a boutique studio committed to excellent customer service. Still, we understand that your special day is unique and this photography price list is only a starting point! As such, we can not offer you a free second shooter. We know studios who charge $6200 if you split payments instead of $6000. Realizing that low rates are not the sustainable business model, I rapidly matched the local market levels. You automatically expect the brand to command a premium price. Still, you are not allowed to sell or publish them without our consent. The result was that I was overworked and grossly underpaid. Are consistent and universally available regardless of your budget and type of wedding. Table 8.2.: Revenue generated when a new Platinum package was introduced. To keep your costs as low as possible we inform you when our partners run promotions so you can order prints and albums when prices drop. Your prices should look like $5,789 and not $5764. Having studied best practices in various industries including retail, car rentals, telecoms, and the food industry and being familiar with the wedding photography landscape in Toronto, we designed our collections with you - our bride - in mind. Engagement Photo Album Finale. Spending more money becomes hard once you saw the low price. For 90% of your big day we do not intervene. There’s no better place to have … However, Toronto is a multicultural city where no two nuptials are identical so make sure you email us for a custom rate. If you cancel your wedding the retainer is non-refundable. In a few decades, Canon or Nikon might not be around (think about Kodak), but the DNG standard will be recognized by any image processing software. Most of my colleagues do not share these files for reasons I am not going to address here. Question: which price seems more realistic, based on cost calculations? It could be a place where you both like to spend time, or something you like to do together. At the time we do not provide wedding videography. We can find out if you have any preferred angles or other photography requests. For Indian wedding photography, destination weddings, elopements, or any other events that don't fit our packages, please do not hesitate to contact us. The opposite is valid too. Table 12: Examples of price fences used to increase perception of fairness. Couples give rave reviews to Toronto photographers like Deborah Lawrence Photography, Tony Ha Photography, and Andrew Joanisse Photography, who offer packages starting under $1000. Once we sign it and you pay the retainer fee, your date is secured. We edit every single photo that you receive, and that post-processing is included in the services listed above. Please note that so far, none of my couples purchased these files despite the wedding blogs and magazines claim that you have to have those raw files. In business, this is called a penetration strategy, and it is used by large companies to enter a new market. The results are disastrous for the low margin studios. Do not hesitate to ask us about that service. In the table above, the left column shows how we should position pricing related moves. In case of remote locations, that would be possible for a fee that will cover our costs. The plurality of introductory Toronto wedding photography prices fell into the $2,000-2,999 range with 36%. Studies show that by using “only” in front of a price, the service is perceived as reasonably priced. Clients care about only one thing: pricing. Can you find any reviews of his services? In a bride’s mind, a low price is an indication that the quality is questionable, that the photographer is not booked. To maximize profits, they practice the so-called price discrimination, which is the process of selling the same service or product to different people and charging different fees, depending on the bride's willingness to pay. They include a so-called convenience fee, in fact, charging a hidden fee. It depends! In such cases, we will gladly visit the banquet hall because we value your peace of mind. Somewhere in between the proposal, the wedding planning and the actual wedding day, you’ll want to carve out some precious time to have your engagement photos taken — whether you end up using the photos for wedding announcement purposes, wedding day material, or just end up keeping the photos as a wonderful keepsake of you and your … Brides don’t want to take the risk of losing the down payment or not having their photographer present on the couple’s Big Day. Whether you are looking for a fun shoot or a classy one, your photographer will help you with the best ideas. Over time, we developed a consistent way of shooting that allows us not only to provide high-quality but also reduce unnecessary costs. What is your real cost if you hire the most affordable photographer and you don't like your pictures? Our Best Engagement Photography Location Series continues, this time in Toronto, Canada! To give you an example, many Toronto wedding photographers ask their brides where they are getting married then depending on the venue they provide a custom quote. A 1% drop in fees results in a 10% profit margin decrease considering all the other costs unchanged. By deliberately choosing to photograph a limited number of special events per year, we avoid unnecessary dilution of quality and keep all the critical processes in-house. There are always photographers who go out of business at the bottom of the pyramid while successful studios are in business for a long. ⊗ In-house editing of all engagement pictures. Many clients who book Package A will not take advantage of the Free Engagement session. We are fully aware of the fairness effect and keep our pricing policies fair and transparent. In other words, if we increased our packages from $4,399 to $4,799 the number of sales will not change. Platinum: $3999* Some couples make purchasing decisions with little regard for value and look for the cheapest offering. Engagement Photos Toronto. Studies show that for example $2,789 (where the last three digits raise), sounds significantly more expensive than $2,765 (where the last three digits drop) even though the difference is of only $24. On average, you can expect 50-70 gorgeous images from your engagement session. Our technical expertise, doubled by a superb reputation defended by our professional photographers and attested by a long line of couples we served are offered at a very reasonable fee. It is also a great way to get to know your wedding photographer so you have one more familiar face on your big day. On the weekends we photograph weddings and it is hard to find a weekend where we are available. Still, until we sign an agreement and you pay a retainer, we can not secure your date. Furthermore, we focus on quality, not quantity. Well, at least not before their engagement shoot. With so much competition, it can be hard to find a unique venue for wedding photos that hasn’t been done a million times. However, we do not recommend squeezing (on average) more than 1.5 images on a spread as it looks cramped. In those situations and when we come across great deals for printing products such as albums, canvases, large prints, etc., we guarantee to pass those savings to you. It isn't unusual to send bargain hunters to some of our cheap colleagues. While our profit margin will remain unchanged, you will benefit from a lower rate than you originally anticipated. As with the couple albums, the parents' albums include: Many couples have at least one of their fine images printed by one of our partner labs. Of course, we pass the savings to you, hence our low fees. If you think about it, the brides have to subsidize that fancy studio. There is no formula to determine the exact number of pictures we will deliver. After our initial meeting, if you want to book our services, we will prepare a standard agreement. Our main goal is to create timeless photos that you and your families will enjoy for generations to come. What is your risk of hiring the most affordable photographer? Chair of Toronto International Salon of Photography and in the past, I have received 70+ Photography Awards for my work, locally and internationally. The shorter the words in your price, the lower the perceived cost. ⊗ Digital download of originals & low resolution pictures. Customers evaluate and decide if prices are fair based on a few factors: a) How is photographer’s price relative to previous prices clients paid for similar services, b) How are this wedding photographer’s prices compared to those of other photographers. Whenever the boomerang effect stops, we will know that is time to revise our collections. Just look at the housing market! The image of the left feature the couple embracing each other in front of a ritzy apartment building in Yorkville. The truth is, in many cases their photography average, but their branding is top notch. Don't list your prices online and nobody will even bother contacting you. As opposed to switching suppliers whenever a new entrant offers a low collection, we prefer to form long-term relationships and order from partners who, over time, provided consistent high quality at reasonable levels. Listing prices ensure that clients who want to see you are qualified. The second one of your competitors give them an extra print; your clients will disappear. Wedding photographer prices typically range from $1,150 to $3,000 with the average photographer cost hovering around $2,000. So what is an engagement photo shoot exactly? Are you building a premium brand? Our engagement photo sessions typically takes about an hour at a location of your choice… or one we recommend. Still, we understand that your special day is unique and this photography price list is only a starting point! Still, there are no extra fees such as travel fees and post-processing fees. Besides the massive 12"x12" albums, we offer parents albums in a 10"x10" format. Distillery District. Are you willing to accept it? I encourage all my clients to meet with several photographers and compare their offerings. Let's face it, waterfront engagement photos are nothing new. Price your packages so that the direction of the digits is falling. If you are an affordable photographer but don’t list your prices, that will hurt you as many brides will not inquire your prices. Most of the time, our a-la-carte pricing is sufficient to build a custom package. This was followed by a tie between the $1,000-1,999 and $3,000-3,999 ranges, each with 24.6%. In the past, we had brides referred us up to four friends, which resulted in a 40% discount. Wedding season will soon be upon us, which means many couples will be searching for that perfect photography location in Toronto to take engagement photos. I eventually want to get into wedding photography. Photography fees vary drastically, and you need to find the right photographer for you, Top 20 Indoor Photography Locations in Toronto, 30 Powerful Facts About Engagement Photos, How to Make Your Wedding Ceremony Special, 10 Powerful Facts About Wedding Photography, Average Price of Wedding Photography in Toronto, Percentage of Wedding Budget Allocated to Photography, Affordable Wedding Photographer's Cost Cutting Secrets, A Fascinating History of Weddings and Marriage, 10 Secrets for Perfect Bride Preparation Photos, 10 Secrets for Perfect Wedding Ceremony Photos, 8 Tips for the Perfect Groom Preparation Photo Shoot, How to Be a Successful Wedding Photographer, How to Become the Best Wedding Photographer, How to Become a Rich Wedding Photographer, Top 10 Tips for a New Toronto Wedding Photographer, 7 Secrets of Extremely Productive Wedding Photographers, Next Best 10 Tips for a New Toronto Wedding Photographer, How to Photograph the Bride Walking Down the Aisle, Competing With Affordable Wedding Photographers in Toronto, Methods of Pricing Wedding Photography Packages, Top Pricing Mistakes of Wedding Photographers, Wedding Photography Tips for Photographers, Advice for the Affordable Toronto Wedding Photographer, How to Take Stunning Indoor Wedding Photos, How to Create Emotions in Your Wedding Photos, 34 Rialto Drive, Toronto, Canada, M3A 2N9. Do you want to be perceived as an affordable photographer? We built our Toronto wedding photography prices to meet most couples' needs. If you are planning a wedding in the Greater Toronto Area, there is no travel fee associated with it. Even more important, we cannot allow cheapo photographers to set our fees because they don't know the market and don't care about our customers. Unless you are shooting a high volume of weddings and can keep your costs under control, it is tough to be a low-cost photographer. The historic Distillery District, built in 1832, has become increasingly popular for … The sound of digits in couple's heads also impacts price perceptions. Scarborough. A: Definitely! There is no extra fee to print the photos. For example, a Customer doesn’t perceive a significant difference between $2,699 and $2,700 because the left digit is the same. The boomerang effect is a clear indication that our rates are meagre. By splitting payments, we achieve a few things. Why Is an Engagement Photoshoot Important? Elements: Beautiful tropical plants … Based on our calculations, our cost of acquisition per couple is about 10%. In fact, my experience showed me that in Toronto, wedding photography rates are inelastic. Romantic Engagement Photos. Also, we actively monitor wedding photography forums to find great deals with regards to equipment, training, etc. By photographing fewer marriages, we can control the quality of the wedding photos delivered while capping our costs. As such, any further discount would damage the quality of your images and we are not prepared to take that risk. The options are endless for photo shoot locations. We will send you an email inviting you to take advantage of the deals. Nike vs Noname…it seems fair to pay a higher price for the Nike shoes. With 200+ reviews, 4.9/5 rating on Google, and after diligently browsing all his previous work photos, we trusted him with our engagement ring design. Present packages starting with the most expensive. It has all kinds of amazing hidden gems and is a great spot for every season. We always suggest carefully preparing the timeline and we can assist with that. However, that contradicts our ethical rates credo, so we included post-processing in the collections. In fact, by committing to servicing such customer, we hurt all our other customers by increasing our costs. Depending on a number of factors, the entire engagement photography package can cost as little as $100, and up to $500 or more. Interpretation of the tables above: when two packages are offered, the split between the higher and the lower collection is relatively equal (43% of clients bought the Gold package vs 57% the Silver one). When you compete on price, it leads to a downward spiral. Premium brands do not offer discounts. The only times when we direct are: formal family photos, bride portraits, groom portraits, couple portraits. Through a separate channel, I offered a bargain price for my services and surprisingly, I booked fewer weddings…Why? By being more efficient advertisers, we save you money. 258 Adelaide Street East, Unit 200 • Toronto, Ontario • M5A 1N1, Canada. ⊗ On-line private gallery with all pictures – accessible for 3 months. Did you ever see a price tag on a Tiffany ring? If the additional photos can be fit in those 20 pages, you will not pay anything extra. The price varies depending on: whether the photographer travels to meet you for the photoshoot In other words, brides ask for a quote and meet us to check the quality of our products and services. Practice makes perfect. Toronto Engagement Photography Prices & Packages Thanks for inquiring about our engagement photography packages! We know that we are extremely efficient and our profit margins are low. On average, we aim to deliver your images 10-12 weeks after your special day. Photographer Raph Nogal shares a list of some of the coolest spots to photograph engagement sessions in and around Toronto (or anywhere, for that matter). Love inspires art, and art inspires love. Considering that, we built our collections with two purposes: first, to make them as competitive and affordable as possible and second, to cover our costs and secure a reasonable profit margin. We also offer an à la carte option so you can build your own package. For example, if you have a wedding at Liberty Grand or a backyard wedding, our costs are the same, so our offer does not change, Are based on solid market research, not randomly picked rates, Are all-inclusive, so there are no hidden fees, We built our prices and packages to be very competitive and offer the best value in the Greater Toronto Area, The quality of your wedding photos and photographer's personality are more important than the price you pay, Your selection of high-resolution edited photographs, A selection of materials or image wrapped albums, Made in Toronto by a premium professional photo lab. If you want to charge higher prices, invest in your image so that your brand identity matches the rates associated with it. Being the most affordable photographer in Toronto would contradict our ethical fees credo which states that the rate quoted should cover the costs and should be fair for both the couple and artist. 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